Logo Consultora Financeira Empresarial FININ

Key Performance Indicators (KPIs) to Monitor the Financial Health of Your Business

We are delighted to address the importance of key performance indicators (KPIs) to monitor the financial health of your business. In an increasingly competitive business environment, the systematic analysis of these indicators is key to ensuring long-term sustainability and growth. In this article, we’ll delve into the key KPIs that all entrepreneurs should take into consideration when assessing the financial health of their companies.

1. Gross Profit Margin

Gross profit margin is an essential indicator to measure the profitability of your business. It is calculated by the difference between sales revenues and the cost of goods sold. Tracking the gross profit margin over time allows you to identify trends and make the necessary adjustments in financial management. A healthy gross profit margin indicates solid operational efficiency and the company’s ability to generate profit.

2. Sales Growth Rate

The sales growth rate is a KPI that measures the percentage increase in revenues over a given period. Tracking this indicator allows you to evaluate the performance of the company’s sales and marketing strategies. A robust growth rate indicates that strategies are working efficiently, while a low growth rate may suggest the need for adjustments or innovations in sales strategies.

3. Cash Conversion Cycle

The cash conversion cycle is the time it takes to convert inventory investments into net income. This KPI covers from the moment payment is made to suppliers to the moment customers pay for products or services. Reducing the cash conversion cycle can improve the liquidity and financial efficiency of the business. By decreasing the time it takes to convert inventory into revenue, you’ll have more resources available to reinvest in growing your business.

4. Operating Profit Margin

Operating profit margin is a KPI that indicates the profitability of the company’s core operations, excluding non-operating costs such as interest and taxes. It is calculated by dividing operating profit by operating revenues. Tracking this indicator is essential to evaluate the company’s efficiency in generating profit from its core activities. A healthy operating profit margin indicates that the company is generating profit consistently and efficiently.

5. Liquidity Ratio

The liquidity ratio measures the company’s ability to pay its short-term obligations. It is calculated by dividing current assets by current liabilities. A healthy liquidity ratio indicates that the company has sufficient resources to meet its immediate financial obligations. Monitoring the liquidity ratio is essential to ensure that the company has adequate working capital and can meet its commitments without difficulty.

6. Return on Investment (ROI)

Return on investment (ROI) is a widely used KPI to measure the efficiency of the investment made. It compares the net profit obtained with the initial investment made. Monitoring ROI allows you to evaluate the profitability of different investments and make informed decisions about resource allocation. A positive ROI indicates that the investment is generating a return and contributing to the financial health of the business.

7. Inventory Turnover Rate

The inventory turnover rate is a KPI that indicates how quickly products are sold and replaced. A high inventory turnover rate indicates good inventory management, avoiding product obsolescence and reducing costs associated with storing goods. Tracking this indicator is essential to optimize cash flow, avoid excess inventories and maximize the use of company resources.

8. EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization)

EBITDA is a measure of profitability that shows a company’s operating performance before discounting interest, taxes, depreciation and amortization. This KPI is widely used to compare profitability between companies in the same industry, since it eliminates the effects not related to operations. EBITDA provides a clear view of the company’s ability to generate profit from its core operating activities.

9. Lead Conversion Rate

Lead conversion rate measures the effectiveness of lead generation strategies in turning potential customers into effective customers. Tracking this KPI is essential to assess the effectiveness of marketing and sales efforts and identify areas in need of improvement. By analyzing the conversion rate of leads, you can identify the strengths and weaknesses of your sales funnel and make adjustments to increase the conversion rate and, consequently, drive business growth.

10. Debt Ratio

The debt ratio is a KPI that indicates the ratio of debt to equity of the company. It’s a key metric for assessing financial health and long-term ability to pay. Monitoring the debt ratio helps to avoid excessive levels of indebtedness, ensuring a balanced financial structure and reducing the financial risk of the company.


In short, KPIs play a key role in monitoring the financial health of your business. The indicators mentioned in this article cover different aspects of financial management, from profitability and operational efficiency to liquidity and indebtedness. By closely monitoring these KPIs, you’ll be able to make informed decisions, identify areas for improvement, and drive sustainable growth for your business.

We hope this article will provide valuable information and assist entrepreneurs in monitoring the financial health of their companies. By implementing a systematic analysis of the mentioned KPIs, you will be able to make more informed decisions and improve the financial performance of your business.

Remember that financial health is essential for long-term sustainability and growth.

Share on social media:


FININ Consulting

By your side to ensure the success of your company!

Logo Consultora Financeira Empresarial FININ


We can help

From drawing up your Business Plan to optimising your profit and growth strategies – bring us your questions, we have the solutions.